Caterpillar “Say Thanks” Campaign
Oversaw the integrated marketing campaign as Account Manager. Led cross-functional team meetings, managed client expectations, and wrote campaign materials—including website copy, case studies, and award submissions, earning two it MarCom Awards
The Problem: Caterpillar Inc. faced a critical issue. The company was losing customers to competitors, so Simantel came up with a simple solution—show appreciation to existing clients. To achieve this, our team developed a three-part campaign, featuring contests that would not only reward customers but also address Caterpillar’s challenges in initiating out-of-channel relationships.
Results: Momentum grew throughout the campaign, with over 30,000 unique visitors registering early on and generating 100K microsite visitors. The campaign also earned two MarCom Awards, making it a win for both Caterpillar and its clients!
A Reason to Party!
You could win a Pizza Party with Caterpillar spokesperson Mike Rowe, host of A&E’s Dirty Jobs. Snack on that.
Contest No. 1, “Win a Pizza Party with Mike Rowe,” required entrants to submit a video, photo, or written story sharing why their work is important to them and their community. It also asked each entrant to vote for their favorite submission to determine the winners.
Start Your Engines!
For contest No. 2, “Win a NASCAR Trip,” entrants were given the chance to have their company logo displayed on Caterpillar’s No. 31 car.
Win $10K? Right This Way…
In contest 3, participants entered to win $10,000 worth of Cat parts or products. All visitors to the site—whether entering or voting—were required to register. Simantel gathered lead information and provided it to Caterpillar.