When the popular whipped topping brand Reddi-wip planned to launch a new product called “Café Creamers,” a coffee creamer in its iconic squirt can, I had the opportunity to write steamy romance novel-style copy for its packaging—the kind that’d make Danielle Steel swoon.

“Swirls of delicious cream top your coffee as you sit by the café fireplace. You take a sip and feel the gaze from an attractive stranger in the distance… Is it your Reddi-wip coffee creamer they’re after, or you? There’s only one way to find out, but first, you plan to finish your steamy beverage, because it’s impossible to resist.”